Partner Strategy & Program Design

Name: PRM HQ
Rating: 4.8 (150 reviews)
Author: PRM HQ

This category is for leaders and program owners focused on building a scalable partner ecosystem. We dive into the "why" and "how" of successful partnerships, covering everything from calculating ROI and designing effective partner program tiers to mastering recruitment and defining clear legal frameworks. Learn how to transform partnerships from a supporting function into a core growth engine for your business.

How to Start a Partner Program in 2026: Complete Beginner's Guide

Partner programs have become one of the most powerful growth channels for modern businesses. Strategic partnerships generate approximately 28% business growth compared to just 18% from paid advertising, and by 2026, nearly a third of global sales are expected to come from partnership ecosystems. But launching a successful partner program isn't as simple as inviting a few companies to promote your products. It requires strategic planning, clear objectives, and the right infrastructure. This comprehensive guide walks you through everything you need to know to start a partner program that actually drives results.

Partner Strategy & Program Design

When Do You Actually Need a Partnership Manager? 5 Clear Signs

Partnerships can be a game-changer for growing businesses, but knowing when to bring in dedicated partnership management is crucial. Hire too early, and you're burning resources on premature infrastructure. Wait too long, and you're leaving revenue on the table while partnerships flounder. So when exactly do you need a partnership manager? Here are five clear signs it's time to make that investment.