Partner Strategy & Program Design
How to Start a Partner Program in 2026: Complete Beginner's Guide
Partner programs have become one of the most powerful growth channels for modern businesses. Strategic partnerships generate approximately 28% business growth compared to just 18% from paid advertising, and by 2026, nearly a third of global sales are expected to come from partnership ecosystems. But launching a successful partner program isn't as simple as inviting a few companies to promote your products. It requires strategic planning, clear objectives, and the right infrastructure. This comprehensive guide walks you through everything you need to know to start a partner program that actually drives results.
